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Arthur Germain

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Title
Brand Storyteller | Brand Strategist | Speaker | Connect with me for help sharing your complex B2B story.
Company
Communication Strategy Group
Greater New York City Area
My clients range from Technology to Manufacturing to Professional Services, but all share the same challenges: they have complex marketing and sales stories to share with busy prospects and lots of similar competitors. I help those marketing and sales teams unleash the Power of Brand Storytelling to build trust, educate and inform prospects and differentiate their companies. I leverage 25+ years of corporate communications, public relations agency, plus business and technology editorial experience to help clients feel confident as they sharpen their brand stories. This delivers measurable results that build stronger market recognition and contribute directly to increased sales.

My agency provides value through four creative and consultative services: Brandtelling & Visuals, Public Relations, Content Marketing and Media & Presentations. We build brand stories that are remembered, repeated and rewarded.

Examples:
- Introduced next generation security software client in US later acquired by larger competitor
- Launched content marketing campaigns for clients resulting in numerous qualified leads and increased sales pipeline
- Rebranded B2B association resulting in increased recognition and membership
- Delivered 1:1 media training to help tech giant tell its brand story to media resulting in numerous press articles
- Created memorable thought leadership news releases for clients resulting in increased media pick-up, interviews and stronger brand awareness
- Linked thought leadership public relations and social media campaigns to increase sales for tech and manufacturing client

Read more about my brand marketing approach including brand storytelling tips, personal branding advice and ways to link your brand story to your content marketing efforts at my blog at http://www.Brandtelling.com



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